A global telecom transformed its design with an outsourced UX/UI department.
Facing a shortage of design talent, the operator brought in Youpal as its outsourced UX/UI design department — building a holistic design system across digital, online, and offline platforms that improved CSAT and increased digital revenue.
The challenge
Global Telecom Company (Mobily) faced a shortage of design talent and needed a design system that spanned digital, online, and offline platforms. It wanted to focus on key journeys — self-service activation, SIM journeys, and services for both postpaid and prepaid users — while extending innovation and digitalization across its B2B, B2C, and B2B2X platforms, all with the objective of optimising sourcing and reducing talent costs.
What Youpal did
Youpal stepped in as a strategic ally in UX/UI design, becoming the outsourced design department end to end. Our dedicated design team became an extension of Mobily's capabilities, delivering a holistic design system and ensuring wide service and platform coverage across every touchpoint.
- An outsourced UX/UI design department delivering end-to-end design solutions
- A holistic design system covering digital, online, and offline platforms
- Service and platform coverage across Web and App for B2B, B2C, and B2B2X
The result
The collaboration produced better-measured experiences and a notable improvement in Customer Satisfaction (CSAT). A more user-centric design system elevated user interactions and satisfaction — and drove a measurable increase in digital revenue.
At a glance
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